Why you should use MailerLite to step-up your email
Email marketing is a key channel that can help businesses reach their target audience and grow. Creating an email marketing strategy, building new templates, and managing email campaigns, consumes time and resources that most small businesses don’t have. But the answer is not just pushing it aside and forgetting about it, the answer is to find tools that can help you make the process more efficient, so that it consumes less time while still producing the same benefits.
The question then becomes, what is the best email marketing tool to use?
We have an answer to that question based on our experience. MailerLite is an email service provider that is perfect for growing businesses because it helps them plan and execute email marketing campaigns efficiently.
From growing your mailing list, to sending emails to leads automatically, offering a range of different templates, and a drag and drop editor to customize them; you will see the benefits from using MailerLite in no time.
Let’s go into more detail about some of the other features you’ll find using this programme:
Setting up an email campaign with MailerLite is as easy as it gets. You just need to select the template that best fits your needs and edit it however you want. With the drag and drop editor you can make as many changes and add as many elements as you need to the original design – and there are loads of elements to choose from – from changes to the background, to adding images and videos, inserting links, and anything else you can think of.
Even if you have zero experience with email marketing services, you’ll be able to create designs that will have your clients thinking you hired a graphic designer.
One of the most incredible options that we came across when we first started using MailerLite, was the ability to use dynamic content, which means you can design newsletters that alter the content depending on who receives it.
In marketing, segmentation is everything. A tool that allows you to save time while still segmenting your customer base, is extremely valuable for your business.
There are a lot of reasons why our clients need us to assist them with different projects. But the main reason is that they don’t have the time to do everything that needs to be done. Any business owner could tell you that the one thing they’re always lacking is time. So how are businesses supposed to think about email marketing when they barely have time to complete all the other items on their to-do list?
Here’s where MailerLite can help. Their email automation feature will not only send emails on your behalf, but it will also auto-resend emails and improve your delivery rates.
You can use automation with anything – from welcoming new subscribers, to sending discounts to encourage purchases, sending an email when clients click specific links, and pretty much anything else your business needs.
Track campaign analytics
There’s not much point in running a campaign if you can’t measure key analytics and track performance. This information will help you understand what works with your customers and use that feedback to produce better content in the future. With MailerLite you can easily access the reports from all the campaigns you run.
If, as most small businesses, your marketing budget is low to non-existent, MailerLite is the perfect solution to ensure your business doesn’t miss out on the benefits of email marketing.
MailerLite is one of the most affordable email providers on the market. It’s one of the platforms offering the greatest number of services for free that will allow you to run professional email marketing campaigns. Their free plan includes 12,000 monthly emails, up to 1000 subscribers, email support (Monday to Friday), drag and drop editor, email automation builder, websites, 10 landing pages, signup forms and pop-ups. As a small business that is starting out with email marketing, what else could you need?
They also offer MailerLite Academy (for free), where they have plenty of courses explaining everything you need to know to master the platform and become an email marketing whizz.
Many small businesses make the mistake of forgetting about email marketing thinking they don’t have the budget and capabilities to run successful email campaigns or that email marketing won’t influence their revenues.
Both of these assumptions are wrong. With MailerLite, people can create professional email marketing campaigns that won’t have them working late or breaking the piggy bank. Moreover, email marketing will hugely impact revenues, as connecting with clients and sending them personalized offers and messages are very effective ways of increasing sales.
It’s time you start harnessing the power of email marketing!
Use this link to start your journey with MailerLite.
Don’t take our word for it, check out what other have to say about MailerLite in our new blog